Method

How we measure what AI says about you.

Five pillars. One measures the outcome: are you in the answer. Four measure the causes behind it, and those become your fix list.

30–50buyer questions, built from your category: best-of, comparison, how-to, price and local
× 9AI engines, through official APIs or captured by hand from the engine's own app
× 3runs of every question, because answers change between runs
1score out of 100, with the spread shown beside the average

The five pillars

35%

AI Answer Presence

Does AI name you, cite you and describe you correctly when buyers ask?

We parse every answer for your name, your competitors, links to your site, how early you appear, and any wrong facts.

15%

Technical Access

Can AI crawlers reach and read your site?

robots.txt rules for GPTBot, ClaudeBot, PerplexityBot and Google-Extended; indexability; sitemap; page speed; content visible without JavaScript.

15%

Structured Data & Entity

Does AI clearly understand what you are?

Organization, Product, LocalBusiness, FAQ and Review schema; the same name and description on your site, LinkedIn, Google Business Profile and directories; a Wikidata entry.

20%

Content Answerability

Does your site answer buyer questions in a form AI can quote?

Question-style headings, answer-first paragraphs, FAQ pages, specific facts and numbers, visible update dates.

15%

Off-site Authority

Do trusted third parties talk about you?

Review sites, directories, best-of lists, press, Reddit and Quora, YouTube.

Inside the Presence score

Being named matters most. Being named early, linked, and described correctly adds the rest.

Mention rate40%
Share of voice vs competitors25%
Citation rate: links to your site15%
Position in the answer10%
Accuracy: no wrong facts10%

We measure odds, not placement.

AI answers vary, so nobody can guarantee you a spot in them. What we can do is show how often you appear today, why, and track whether the fixes move it.

See a sample reportGet your audit